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Oliver Buchannon
Sam Khoury

Sam Khoury, Founder of Cedar Consultants and Co-Founder & CSO of Marketecture Media.

Why Your Content Metrics Stopped Making Sense

Aug 3, 2026

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3 min read

Why Your Content Metrics Stopped Making Sense

Zero-click search is changing what content marketing has to do. Why AI answer engines are the new audience, how citation compounds like a flywheel, and what B2B and ad tech brands need to build now.

Sam Khoury
Sam Khoury
AI Is Rewriting Search. The Only Thing It Can't Fake Is You.

Jul 27, 2026

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4 min read

AI Is Rewriting Search. The Only Thing It Can't Fake Is You.

Everyone's optimizing for AI search using the same playbook. Here's why the real edge isn't better schema — it's being the one thing AI can't generate: an actual human voice.

Sam Khoury
Sam Khoury
Partner Marketing in Ad Tech: The Channel Everyone Has and Almost Nobody Uses

Jul 21, 2026

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4 min read

Partner Marketing in Ad Tech: The Channel Everyone Has and Almost Nobody Uses

Ad tech runs on integrations, yet most companies treat partnerships as a press release instead of a marketing channel. Why partner-sourced deals close faster and win more often, what partner marketing actually looks like, and the mistake I made with it myself.

Sam Khoury
Sam Khoury

Marketing

How to Measure Marketing That Doesn't Convert This Quarter

Jul 15, 2026

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4 min read

How to Measure Marketing That Doesn't Convert This Quarter

Only ~5% of your buyers are in-market this quarter — yet most marketers are measured as if it's 100%. The leading indicators that predict pipeline before pipeline shows up, the dark funnel problem, and a two-tier reporting frame that survives a budget meeting.

Sam Khoury
Sam Khoury
Modern Media Relations: Why PR Now Runs on Presence, Proof, and Owned Channels

Jul 14, 2026

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4 min read

Modern Media Relations: Why PR Now Runs on Presence, Proof, and Owned Channels

"Can we get some press on this?" assumes PR is a vending machine. It isn't anymore. Why earned media now runs downstream of your social presence, your data, and your owned channels — and how to build the machine before you need the coverage.

Sam Khoury
Sam Khoury
The Creator Economy Is Now an Asset Class: What That Means for Ad Tech and B2B Brands

Jul 7, 2026

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5 min read

The Creator Economy Is Now an Asset Class: What That Means for Ad Tech and B2B Brands

Billion-dollar acquisitions, rising deal volume, and holding companies buying creator infrastructure — the creator economy just got its Wall Street moment. What the money is actually buying, and what ad tech and B2B brands should take from it.

Sam Khoury
Sam Khoury
B2B Social Media Presence: Why Not Posting Is Costing You More Than You Think

Jul 4, 2026

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4 min read

B2B Social Media Presence: Why Not Posting Is Costing You More Than You Think

Silence reads as stagnation. Why consistent social presence is now baseline credibility for B2B brands, how the content flywheel compounds, and the three things "showing up" actually requires — a point of view, a human face, and a sustainable cadence.

Sam Khoury
Sam Khoury
Why B2B Thought Leadership Starts With Industry Depth, Not a Content Calendar

Jun 17, 2026

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3 min read

Why B2B Thought Leadership Starts With Industry Depth, Not a Content Calendar

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

Sam Khoury
Sam Khoury
Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

Jun 10, 2026

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3 min read

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

Sam Khoury
Sam Khoury

Marketing

+1

B2B Short-Form Video Strategy: Why It Works and How to Build a Repeatable System

Apr 21, 2026

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3 min read

B2B Short-Form Video Strategy: Why It Works and How to Build a Repeatable System

Why breaking ideas into faster formats is driving more engagement and impact

Sam Khoury
Sam Khoury

Marketing

+1

Audience vs. Community: Why Community-Led Marketing Is Becoming the Real Growth Engine

Apr 14, 2026

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3 min read

Audience vs. Community: Why Community-Led Marketing Is Becoming the Real Growth Engine

Why attention is fading and connection is becoming the real growth engine

Sam Khoury
Sam Khoury

Marketing

Short-Form vs. Long-Form Content: What Each Format Is Built to Do (and When to Use It)

Apr 7, 2026

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4 min read

Short-Form vs. Long-Form Content: What Each Format Is Built to Do (and When to Use It)

Understanding what each format is built to do and when to use it

Sam Khoury
Sam Khoury

Marketing

Content Distribution Strategy: Why Strong Content Fails Without It

Mar 31, 2026

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3 min read

Content Distribution Strategy: Why Strong Content Fails Without It

The overlooked layer that determines whether your content makes an impact

Sam Khoury
Sam Khoury

Marketing

What Each Marketing Role Actually Does (and Why No One Does It All)

Mar 24, 2026

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3 min read

What Each Marketing Role Actually Does (and Why No One Does It All)

A breakdown of the different roles behind one of the most misunderstood job titles

Sam Khoury
Sam Khoury
How to Market a Conference: Lessons From Filling the Room at Marketecture Live

Mar 17, 2026

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3 min read

How to Market a Conference: Lessons From Filling the Room at Marketecture Live

A behind-the-scenes look at the marketing engine that powers a successful conference

Sam Khoury
Sam Khoury
Why Your Marketing Isn't Working: How to Diagnose Which of the 4 Ps Is Broken

Mar 10, 2026

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3 min read

Why Your Marketing Isn't Working: How to Diagnose Which of the 4 Ps Is Broken

Why product, price, place, and promotion have to work together and how the wrong tools or team can hide the real problem

Sam Khoury
Sam Khoury
Why Growing My List Fast Hurt Engagement (and How Enrichment Fixed It)

Mar 3, 2026

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3 min read

Why Growing My List Fast Hurt Engagement (and How Enrichment Fixed It)

How newsletter enrichment transforms generic sends into high-performing, audience-specific messaging

Sam Khoury
Sam Khoury

Marketing

Niche Brand Positioning: Why Going Narrow — and Owning Your Audience — Wins

Feb 24, 2026

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2 min read

Niche Brand Positioning: Why Going Narrow — and Owning Your Audience — Wins

Why Focus and Ownership Win in Modern Branding

Sam Khoury
Sam Khoury

Marketing

How to Build Hype: Why Anticipation Beats Announcement (and 4 Ways to Do It Authentically)

Feb 17, 2026

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3 min read

How to Build Hype: Why Anticipation Beats Announcement (and 4 Ways to Do It Authentically)

Why hype, when done intentionally, is one of the most underrated skills in branding

Sam Khoury
Sam Khoury

Marketing

Multi-Format Content Strategy: Why Video, Audio, and Text Each Earn a Different Moment

Feb 3, 2026

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3 min read

Multi-Format Content Strategy: Why Video, Audio, and Text Each Earn a Different Moment

How different formats fit different moments, and why using video, audio, and text expands both reach and relevance.

Sam Khoury
Sam Khoury

Marketing

+2

Short-Termism Is Killing Marketing Creativity: Why Everything Looks the Same (and How to Fix It)

Jan 27, 2026

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4 min read

Short-Termism Is Killing Marketing Creativity: Why Everything Looks the Same (and How to Fix It)

Modern marketing has drifted away from what made it powerful in the first place. This is a sharp critique of short-term thinking, and a practical playbook for bringing creativity back as a true strategic advantage.

Sam Khoury
Sam Khoury

Marketing

+2

Personal Brand Content Mix: Why the Best Voices in Advertising Don't Post the Same Thing Every Day

Jan 20, 2026

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3 min read

Personal Brand Content Mix: Why the Best Voices in Advertising Don't Post the Same Thing Every Day

Why mixing real industry insight with personality, humor, and perspective helps your content travel farther and stick longer

Sam Khoury
Sam Khoury

Marketing

How to Simplify Your Brand Narrative: 3 Things Your Story Must Make Unmistakable

Jan 13, 2026

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2 min read

How to Simplify Your Brand Narrative: 3 Things Your Story Must Make Unmistakable

A strong, concise narrative helps companies stand out, build trust, and make complex products easier to understand.

Sam Khoury
Sam Khoury

Marketing

+1

Ad Tech Positioning: Why Products Struggle to Stand Out (and Why Clarity Now Wins Deals)

Jan 6, 2026

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2 min read

Ad Tech Positioning: Why Products Struggle to Stand Out (and Why Clarity Now Wins Deals)

How messaging clarity shapes perceived value, internal alignment, and confidence as platforms become harder to distinguish

Sam Khoury
Sam Khoury

Marketing

How to Market Without Sounding Salesy: The 3-3-3 Method

Dec 30, 2025

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2 min read

How to Market Without Sounding Salesy: The 3-3-3 Method

A simple 3-3-3 approach to sharing insights, experience, and context without sounding promotional

Sam Khoury
Sam Khoury
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