Cedar Consultants Marketing Momentum

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Modern Media Relations: Why PR Now Runs on Presence, Proof, and Owned Channels

Jul 14, 2026

Modern Media Relations: Why PR Now Runs on Presence, Proof, and Owned Channels

"Can we get some press on this?" assumes PR is a vending machine. It isn't anymore. Why earned media now runs downstream of your social presence, your data, and your owned channels — and how to build the machine before you need the coverage.

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The Creator Economy Is Now an Asset Class: What That Means for Ad Tech and B2B Brands

Jul 7, 2026

The Creator Economy Is Now an Asset Class: What That Means for Ad Tech and B2B Brands

Billion-dollar acquisitions, rising deal volume, and holding companies buying creator infrastructure — the creator economy just got its Wall Street moment. What the money is actually buying, and what ad tech and B2B brands should take from it.

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B2B Social Media Presence: Why Not Posting Is Costing You More Than You Think

Jul 4, 2026

B2B Social Media Presence: Why Not Posting Is Costing You More Than You Think

Silence reads as stagnation. Why consistent social presence is now baseline credibility for B2B brands, how the content flywheel compounds, and the three things "showing up" actually requires — a point of view, a human face, and a sustainable cadence.

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Why B2B Thought Leadership Starts With Industry Depth, Not a Content Calendar

Jun 17, 2026

Why B2B Thought Leadership Starts With Industry Depth, Not a Content Calendar

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

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Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

Jun 10, 2026

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

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B2B Short-Form Video Strategy: Why It Works and How to Build a Repeatable System

Apr 21, 2026

B2B Short-Form Video Strategy: Why It Works and How to Build a Repeatable System

Why breaking ideas into faster formats is driving more engagement and impact

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