Cedar Consultants Marketing Momentum

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Aug 3, 2026

Why Your Content Metrics Stopped Making Sense

Zero-click search is changing what content marketing has to do. Why AI answer engines are the new audience, how citation compounds like a flywheel, and what B2B and ad tech brands need to build now.

Jul 27, 2026

AI Is Rewriting Search. The Only Thing It Can't Fake Is You.

Everyone's optimizing for AI search using the same playbook. Here's why the real edge isn't better schema — it's being the one thing AI can't generate: an actual human voice.

Jul 21, 2026

Partner Marketing in Ad Tech: The Channel Everyone Has and Almost Nobody Uses

Ad tech runs on integrations, yet most companies treat partnerships as a press release instead of a marketing channel. Why partner-sourced deals close faster and win more often, what partner marketing actually looks like, and the mistake I made with it myself.

Jul 15, 2026

How to Measure Marketing That Doesn't Convert This Quarter

Only ~5% of your buyers are in-market this quarter — yet most marketers are measured as if it's 100%. The leading indicators that predict pipeline before pipeline shows up, the dark funnel problem, and a two-tier reporting frame that survives a budget meeting.

Jul 14, 2026

Modern Media Relations: Why PR Now Runs on Presence, Proof, and Owned Channels

"Can we get some press on this?" assumes PR is a vending machine. It isn't anymore. Why earned media now runs downstream of your social presence, your data, and your owned channels — and how to build the machine before you need the coverage.

Jul 7, 2026

The Creator Economy Is Now an Asset Class: What That Means for Ad Tech and B2B Brands

Billion-dollar acquisitions, rising deal volume, and holding companies buying creator infrastructure — the creator economy just got its Wall Street moment. What the money is actually buying, and what ad tech and B2B brands should take from it.