Todays ad tech executive tip is about how you can use the 3-3-3 method to balance market observations, lived experience, and work-related context so your content builds trust and credibility without relying on constant promotion.

One of the things I admire most about some of the people I follow is that they don’t constantly post sales pitches or announcements.

They spend more time sharing what they’re noticing in the industry, what’s changing, what’s still unclear, and how their own experiences have shaped the way they think.

I genuinely believe those personal perspectives do more for a company than a steady stream of updates or press releases ever could.

If you want a practical way to approach this, the 3-3-3 method is a useful framework.

Start by using a few posts to share observations. Talk about patterns you’re seeing in the market, questions that keep coming up in conversations, or changes that seem to be gaining momentum. This type of content shows that you’re paying attention and thinking beyond your own offering.

Then use a few posts to share what you’re learning through experience. That might include things that worked, things that didn’t, or opinions that shifted once you were closer to the work. The goal here is clarity, not polish. People tend to connect more with how you think than with perfectly packaged conclusions.

From there, connect those observations and lessons back to your work. Share how they influence how you approach clients, make decisions, or shape your services. When you do this consistently, your expertise becomes clear without needing to ask for attention.

The point of the 3-3-3 method isn’t to post more. It’s to create balance and intention in what you share, so your presence feels thoughtful rather than promotional.

If you’re interested in guidance on applying the 3-3-3 method in a way that fits your voice and your business, feel free to email me here.