Marketing
Momentum

Marketing Momentum is a weekly newsletter where Sam Khoury of Cedar Consultants breaks down key marketing strategies and trends.

Most Recent

Jun 17, 2026

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3 min read

Why B2B Thought Leadership Starts With Industry Depth, Not a Content Calendar

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

Sam Khoury

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

Jun 10, 2026

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3 min read

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

Sam Khoury

Marketing

B2B Short-Form Video Strategy: Why It Works and How to Build a Repeatable System

Apr 21, 2026

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3 min read

B2B Short-Form Video Strategy: Why It Works and How to Build a Repeatable System

Why breaking ideas into faster formats is driving more engagement and impact

Sam Khoury

Marketing

Apr 14, 2026

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3 min read

Audience vs. Community: Why Community-Led Marketing Is Becoming the Real Growth Engine

Why attention is fading and connection is becoming the real growth engine

Sam Khoury

Marketing

Short-Form vs. Long-Form Content: What Each Format Is Built to Do (and When to Use It)

Apr 7, 2026

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4 min read

Short-Form vs. Long-Form Content: What Each Format Is Built to Do (and When to Use It)

Understanding what each format is built to do and when to use it

Sam Khoury

Marketing

Content Distribution Strategy: Why Strong Content Fails Without It

Mar 31, 2026

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3 min read

Content Distribution Strategy: Why Strong Content Fails Without It

The overlooked layer that determines whether your content makes an impact

Sam Khoury

Marketing

Mar 24, 2026

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3 min read

What Each Marketing Role Actually Does (and Why No One Does It All)

A breakdown of the different roles behind one of the most misunderstood job titles

Sam Khoury

How to Market a Conference: Lessons From Filling the Room at Marketecture Live

Mar 17, 2026

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3 min read

How to Market a Conference: Lessons From Filling the Room at Marketecture Live

A behind-the-scenes look at the marketing engine that powers a successful conference

Sam Khoury

Why Your Marketing Isn't Working: How to Diagnose Which of the 4 Ps Is Broken

Mar 10, 2026

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3 min read

Why Your Marketing Isn't Working: How to Diagnose Which of the 4 Ps Is Broken

Why product, price, place, and promotion have to work together and how the wrong tools or team can hide the real problem

Sam Khoury

Why Growing My List Fast Hurt Engagement (and How Enrichment Fixed It)

Mar 3, 2026

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3 min read

Why Growing My List Fast Hurt Engagement (and How Enrichment Fixed It)

How newsletter enrichment transforms generic sends into high-performing, audience-specific messaging

Sam Khoury

Marketing

Feb 24, 2026

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2 min read

Niche Brand Positioning: Why Going Narrow — and Owning Your Audience — Wins

Why Focus and Ownership Win in Modern Branding

Sam Khoury

Marketing

How to Build Hype: Why Anticipation Beats Announcement (and 4 Ways to Do It Authentically)

Feb 17, 2026

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3 min read

How to Build Hype: Why Anticipation Beats Announcement (and 4 Ways to Do It Authentically)

Why hype, when done intentionally, is one of the most underrated skills in branding

Sam Khoury

Marketing

Multi-Format Content Strategy: Why Video, Audio, and Text Each Earn a Different Moment

Feb 3, 2026

•

3 min read

Multi-Format Content Strategy: Why Video, Audio, and Text Each Earn a Different Moment

How different formats fit different moments, and why using video, audio, and text expands both reach and relevance.

Sam Khoury

Marketing

Jan 27, 2026

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4 min read

Short-Termism Is Killing Marketing Creativity: Why Everything Looks the Same (and How to Fix It)

Modern marketing has drifted away from what made it powerful in the first place. This is a sharp critique of short-term thinking, and a practical playbook for bringing creativity back as a true strategic advantage.

Sam Khoury

Marketing

Jan 20, 2026

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3 min read

Personal Brand Content Mix: Why the Best Voices in Advertising Don't Post the Same Thing Every Day

Why mixing real industry insight with personality, humor, and perspective helps your content travel farther and stick longer

Sam Khoury

Marketing

Jan 13, 2026

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2 min read

How to Simplify Your Brand Narrative: 3 Things Your Story Must Make Unmistakable

A strong, concise narrative helps companies stand out, build trust, and make complex products easier to understand.

Sam Khoury

Marketing

Ad Tech Positioning: Why Products Struggle to Stand Out (and Why Clarity Now Wins Deals)

Jan 6, 2026

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2 min read

Ad Tech Positioning: Why Products Struggle to Stand Out (and Why Clarity Now Wins Deals)

How messaging clarity shapes perceived value, internal alignment, and confidence as platforms become harder to distinguish

Sam Khoury

Marketing

How to Market Without Sounding Salesy: The 3-3-3 Method

Dec 30, 2025

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2 min read

How to Market Without Sounding Salesy: The 3-3-3 Method

A simple 3-3-3 approach to sharing insights, experience, and context without sounding promotional

Sam Khoury

Marketing

The Diamond-Shaped Job Market: Why Mid-Career Professionals Can't Afford to Be Invisible

Dec 23, 2025

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2 min read

The Diamond-Shaped Job Market: Why Mid-Career Professionals Can't Afford to Be Invisible

As careers take on a diamond shape, building visibility, sharing perspective, and developing a personal brand online has become part of how middle-level professionals stay relevant and create opportunity

Sam Khoury

Marketing

Dec 19, 2025

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2 min read

Escaping the Ad Tech Echo Chamber: Why Your Content Reaches Peers, Not Buyers

How marketers can break out of the echo chamber and create content that actually drives growth.

Sam Khoury

Marketing

Dec 19, 2025

•

4 min read

The Awareness Loop: A B2B System for Building Brand Presence With Social, Newsletters, and Podcasts

A look at how consistent social content, newsletters, and podcast appearances create the kind of sustained presence that makes customers feel like they already know your brand.

Sam Khoury

Marketing

Dec 19, 2025

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3 min read

Teach First, Sell Later: The Content Strategy B2B Buyers Actually Trust

Why useful, educational content builds more credibility in adtech than any pitch ever could.

Sam Khoury

Marketing

Dec 19, 2025

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2 min read

The Power of Focus: Why Modern Marketing Works Best When You Do Less

Why sustained attention and consistent content now separate the brands that win from the ones that fade.

Sam Khoury

Marketing

Dec 19, 2025

•

2 min read

Ad Tech Marketing Strategy: The New Blueprint for Winning Brands, Agencies, and Publishers

The shift toward transparent, buyer-centric storytelling in AdTech

Sam Khoury

Marketing

Dec 19, 2025

•

2 min read

How to Post Consistently on Social Without Losing Your Voice: 5 Habits That Work in B2B

Why simplifying your story is essential for earning attention

Sam Khoury

Marketing
Momentum

Most Recent

Why B2B Thought Leadership Starts With Industry Depth, Not a Content Calendar

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

B2B Short-Form Video Strategy: Why It Works and How to Build a Repeatable System

Audience vs. Community: Why Community-Led Marketing Is Becoming the Real Growth Engine

Short-Form vs. Long-Form Content: What Each Format Is Built to Do (and When to Use It)

Content Distribution Strategy: Why Strong Content Fails Without It

What Each Marketing Role Actually Does (and Why No One Does It All)

How to Market a Conference: Lessons From Filling the Room at Marketecture Live

Why Your Marketing Isn't Working: How to Diagnose Which of the 4 Ps Is Broken

Why Growing My List Fast Hurt Engagement (and How Enrichment Fixed It)

Niche Brand Positioning: Why Going Narrow — and Owning Your Audience — Wins

How to Build Hype: Why Anticipation Beats Announcement (and 4 Ways to Do It Authentically)

Multi-Format Content Strategy: Why Video, Audio, and Text Each Earn a Different Moment

Short-Termism Is Killing Marketing Creativity: Why Everything Looks the Same (and How to Fix It)

Personal Brand Content Mix: Why the Best Voices in Advertising Don't Post the Same Thing Every Day

How to Simplify Your Brand Narrative: 3 Things Your Story Must Make Unmistakable

Ad Tech Positioning: Why Products Struggle to Stand Out (and Why Clarity Now Wins Deals)

How to Market Without Sounding Salesy: The 3-3-3 Method

The Diamond-Shaped Job Market: Why Mid-Career Professionals Can't Afford to Be Invisible

Escaping the Ad Tech Echo Chamber: Why Your Content Reaches Peers, Not Buyers

The Awareness Loop: A B2B System for Building Brand Presence With Social, Newsletters, and Podcasts

Teach First, Sell Later: The Content Strategy B2B Buyers Actually Trust

The Power of Focus: Why Modern Marketing Works Best When You Do Less

Ad Tech Marketing Strategy: The New Blueprint for Winning Brands, Agencies, and Publishers

How to Post Consistently on Social Without Losing Your Voice: 5 Habits That Work in B2B

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Subscription

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MarketingMomentum

Most Recent

Why B2B Thought Leadership Starts With Industry Depth, Not a Content Calendar

Your Marketing Team Is a Media Company. It Just Doesn't Know It Yet.

B2B Short-Form Video Strategy: Why It Works and How to Build a Repeatable System

Audience vs. Community: Why Community-Led Marketing Is Becoming the Real Growth Engine

Short-Form vs. Long-Form Content: What Each Format Is Built to Do (and When to Use It)

Content Distribution Strategy: Why Strong Content Fails Without It

What Each Marketing Role Actually Does (and Why No One Does It All)

How to Market a Conference: Lessons From Filling the Room at Marketecture Live

Why Your Marketing Isn't Working: How to Diagnose Which of the 4 Ps Is Broken

Why Growing My List Fast Hurt Engagement (and How Enrichment Fixed It)

Niche Brand Positioning: Why Going Narrow — and Owning Your Audience — Wins

How to Build Hype: Why Anticipation Beats Announcement (and 4 Ways to Do It Authentically)

Multi-Format Content Strategy: Why Video, Audio, and Text Each Earn a Different Moment

Short-Termism Is Killing Marketing Creativity: Why Everything Looks the Same (and How to Fix It)

Personal Brand Content Mix: Why the Best Voices in Advertising Don't Post the Same Thing Every Day

How to Simplify Your Brand Narrative: 3 Things Your Story Must Make Unmistakable

Ad Tech Positioning: Why Products Struggle to Stand Out (and Why Clarity Now Wins Deals)

How to Market Without Sounding Salesy: The 3-3-3 Method

The Diamond-Shaped Job Market: Why Mid-Career Professionals Can't Afford to Be Invisible

Escaping the Ad Tech Echo Chamber: Why Your Content Reaches Peers, Not Buyers

The Awareness Loop: A B2B System for Building Brand Presence With Social, Newsletters, and Podcasts

Teach First, Sell Later: The Content Strategy B2B Buyers Actually Trust

The Power of Focus: Why Modern Marketing Works Best When You Do Less

Ad Tech Marketing Strategy: The New Blueprint for Winning Brands, Agencies, and Publishers

How to Post Consistently on Social Without Losing Your Voice: 5 Habits That Work in B2B

Get the latest articles delivered to your inbox.

Quick Links

Subscription

Socials

Marketing
Momentum